Schaeffler Automotive Aftermarket to showcase its four strong brands at Automechanika Dubai 2014

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DUBAI, 28 May 2014. Schaeffler Middle East FZE (SME) represents Schaeffler Automotive Aftermarket headquartered in Langen, Germany. Schaeffler is the leading manufacturer and supplier of LuK, INA, FAG brands worldwide. For the fifth time in a row, Schaeffler will showcase its latest technological innovations during the Automechanika Dubai 2014, considered as the major international automotive aftermarket trade fair commencing on 3rd June until 5th June 2014 at the Dubai International Convention and Exhibition Centre.

For the first time in the Middle East region, LuK, INA, FAG, and RUVILLE will be showcased at one joint booth. Why? Because Schaeffler Automotive Aftermarket is bundling its sales activities for the LuK, INA and FAG brands with those of its subsidiary RUVILLE. After successfully completing the startup phase in the pilot markets of Northern and Eastern Europe and France, the company is implementing global rollout gradually. The reorganization of sales structures will host a wide variety of benefits for its customers such as direct access to products and services from a single source.

Whether it's drivetrains, engines or chassis components: LuK, INA and FAG are three reliable brands that stand for high-quality components in guaranteed OE quality, for well thought-out repair solutions and process- oriented services. RUVILLE is one of the world's leading system specialists for engine and chassis components in the global automotive aftermarket. Besides offering Schaeffler OE products, RUVILLE also supplies products and repair solutions developed in-house and manufactured outside the Schaeffler Group.

Bundling sales activities will include - besides streamlining interfaces and exploiting new synergies - a market-covering expansion and enhancement of the RUVILLE brand. More market penetration along with optimizing the product portfolio further strengthens the company's competitive edge and service performance. All of that will be showcased during Automechanika Dubai 2014.

The 12th edition of the Automechanika Dubai exhibition has expanded exponentially and will occupy 12 halls in total. Visit Schaeffler booth at H6-206 & 405!

Schaeffler with its product brands INA, LuK and FAG is a leading global provider of rolling bearing and plain bearing solutions and of linear and direct drive technology, as well as a renowned supplier to the automotive industry of high-precision products and systems for engines, transmissions and chassis. The group of companies with operations around the world generated revenue of approximately 11.2 billion euros in 2013. With around 79,000 employees worldwide, Schaeffler is one of the largest German and European technology companies in family ownership. With approximately 170 locations in 49 countries, Schaeffler has a worldwide network of manufacturing locations, research and development facilities, sales companies, engineering offices, and training centers.

Schaeffler Automotive Aftermarket, based in Langen, Germany, is responsible for the Group's global automotive replacement parts business for the LuK, INA, FAG and Ruville brands. With a global network of approximately 11,500 distribution partners and 30 sales and representative offices, the company is known for its close proximity to customers, intelligent repair solutions and service competence.