NSK Thinking for the Future

ANN ARBOR, Mich., Sept 26, 2008 /PRNewswire via COMTEX/ -- Tom Rouse, President of NSK Corporation (NSK), is proud to announce the launch of an exciting brand campaign, designed to stimulate customers' knowledge and understanding of NSK. The plan includes campaign activities centered on the new tagline, "Think NSK."

"'Think NSK.' is a powerful tagline that incorporates a call to action to which all our customers can connect," said Tom Rouse. "The tagline is flexible and allows us to showcase our unique brand attributes and communicates the advantages of choosing NSK, including: Experience, Reliability, Performance, Value, Innovation and Delivery."

The "Think NSK." concept addresses each NSK customer's individual requirements and promotes top-of-mind recognition for each: For the design engineer, 'Think NSK' means integrating NSK products into designs for better performance. For the aftermarket end-user, it means requesting NSK products from distributors for the security of NSK quality. For distributors, it means keeping NSK products available and always recommending them to their customers.

NSK is one of the world's largest bearing manufacturers, employs over 25,000 people worldwide, has 60 global manufacturing facilities and over 127 sales offices, operates 12 technology centers and produces and distributes over 100,000 different types of bearings, linear motion and automotive component products.

According to Tom Rouse, "The 'Think NSK.' tagline and campaign will help us achieve our goals of informing the market of the many benefits of choosing NSK by capitalizing on our increasing brand profile." The comprehensive brand launch will support NSK's efforts to highlight NSK's unique attributes as the preferred brand of the motion control industry in an effort to seek out new customers and increase North American market share in the years to come.